Woothemes is a premium WordPress theme site. They offer a few different pricing options. You can buy a single theme, buy a single theme with Photoshop docs included, or you can get a monthly subscription to the site where you have access to all of the themes. If you do the subscription plan, you pay a “one time signup fee” of either $125 or $200, and are then billed either $15 or $20 a month.
On the pricing page there’s a strange little sentence under the “What happens if I cancel my Theme Club Subscription?” section. Styling is mine for emphasis.
If you want to re-subscribe to our club after you cancel, you will have to pay the one time signup fee again.
Now I understand completely why they want to charge the fee again, but why do they insist on calling it a “one time signup fee”? It is possible to have to pay it more than once, so it’s not really “one time”. Why not call it an “account activation fee” or something similar instead? Or if they think the wording increases conversions, change the monthly subscription to a “one time monthly payment”.